Best Moldovan Brands in 2011 - "Trademark of the Year" Competition

1) Visit the competition webpage 2011 Winners section and name the category the following brands won:
- ”FLORIS” sunflower oil
- ”Niagara” fitness club
- ”GreenHills Market”
- ”MoldTelecom”
- ”Banca de Economii”
- ”Grand Hall”
- ”Tricon”
- ”FRIGO”

2) Read the article on ALLMOLOVA and answer the questions below:
a) Who is Marian Petrova?
b)How many files have been analysed in the period from 19 till 25 of January?
c)How many nominations does the compatition include?
d) When did the formal awarding ceremony of the competition take place?

e) Whose initiative was it to establish the “Trademark of 2011”?

f) What does the competition promote?

g) What does the participation in the competition allow?

h) What does AGEPI tell us about the international trade marks in Moldova?

3) Moldcell won the award "Gold Mercury" at the national contest "Trade mark of the year". Read the article about and write what the information below is about:
- world class service company
- safe, innovative, accessible, dynamic and client oriented
- 34.2%
- first 4G network in Moldova
- Ericsson and Jurnal TV
- 370

HARD SKILLS VS. SOFT SKILLS – DIFFERENCE AND IMPORTANCE

1. Read the article HARD SKILLS VS. SOFT SKILLS – DIFFERENCE AND IMPORTANCE and answer the questions below:
- What are the three key differences between hard skills vs. soft skills?
- What are the 3 categories careers can be put into?
2. Take the test and write about the skills you need to improve.
Soft Skills Test
3. Watch the second video Job Skills and answer the questions below:
- What is a skill?
- What are soft skills influenced by?
- What are three other names for soft skills?
- Why does an IT person need soft skills?
- What are hard skills?
4. Watch the Career Gate - Soft Skills and write 5 ones that, in your opinion, are the most important of all.

Emotional Branding

1. What is the definition of emotional branding?
2. How does emotional branding work in this ad Cadillac CTS Ad?
3. Watch the video and answer the questions below:


a) Finish Mr Robert's quote: ”You feel the world through ... ”
b) Finish Mr Robert's quote: ”That's what's next, the brands that ... ”
c) What is a "love mark" in Mr Robert's definition?
d) A brand that has an iconic place in your heart. Explain.
e) How is the brand Cheerios related to emotional branding?
f) Finish Mr Robert's quote: ”You can built mystery... ”
g) What did Mr Roberts say about Tide as a brand?
h) How did Song Airlines use the concept of emotional branding?
i) Was the advertising campaign successful? Why?
j) How does the video end? What is the conclusion of the video?

4) Independent task: Watch the video below and write a 350-500 word essay with the title:
"How companies use emotional marketing to turn customers into passionate brand advocates".

BBC World Challenge Competition

1) Read about BBCWorld Down to Business Competition and answer the questions below:
- What kind of businesses does World Challenge competition target?
- What is a sustainable business?
- What is the mission of the competition?
2) Read about the competition rules - what are the 4 criteria used by Judges to select the Shortlist, based on the information provided in the nomination?
3) Read and watch about three winning projects. Which one do you like best? Write a short 200 word summary about the project and explain why you chose it. 
- The Only Way is Up
- Tech Crunch
- Mongolia's Snow Leopard Enterprise

Identifying important features of a BAR graph

Watch the video and answer the questions below:

1. What does the tutorial focus on? What will it show you?
2. What does the graph look at?
3. How long should be the essay describing the graph?
4. There are too many graphs in this chart. What could be done to solve this problem?
5. How many courses had the highest percentage?
6. What information in the graph is significant?
7. What can you say about the % of students who were dissatisfied with the course?

How to write an executive summary

Watch the video and answer the questions below:


1. Where is the executive summary placed?
2. Finish the sentence: "The executive summary is the highly condensed ..."
3. When should it be written - first, while drafting the business plan or last?
4. What should you include in the brief if the business is new?
5. What should be the length of the summary?
6. Finish the sentence: "The brief should compel the reader to ..."
7. Now watch the "How to write an Executive Summary in 5 steps".
8. What are the 5 questions a summary has to answer?

Why is selling hard work?

Watch the video and answer the questions below:



1. Frank works in sales. What exactly does his organisation help companies and public authorities solve?
2. Why is selling hard work?
3. What do their customers want?
4. What do they expect?
5. Finish the sentence: The bigger the deal, ...
6. What is like a movie preview? Why?
7. Finish the sentence: Even the best solution ...
8. Why do you sometimes need to say no?
9. "My boss doesn't like dead horses". What does it mean? Check the online dictionary.
10. What does his insist on?
11. Finish the expression: "He says it's the extra mile that ....". What does it mean?
12. What does Frank hate the most?
13. Why is Frank in sales even if it hard work?
14. We work together through thick and thin, said Frank about his team. What does it mean?

Dragons Den - How to best present your business plans

First, check out Dragons Den official BBC page:

1) What is the show format?

2) What are the 8 rules of the show?

3) Who are the Dragons?

4) What are the basic business terms we need to know?

Now, let's watch the Dragons in action!
a) Magic Whiteboard Project
b) Magic Wand
c) Worst Business Ideas
d) Steve Jobs on the show
e) Nova Flo Idea
f) Hungry House
g) Unsuccessful Presentations
h) Most expensive Project
i) Anti-snoring Shirt
j) Electric Egg Cooker
k) Paint Rollers

FB10 F VoiceThread Project

1) Olga and Ugly Models New York
2) Cristina Business Ethics
3) Tatiana Good manners in Business Situations
4) Ecaterina Cultural Differences
5) Lucia World Savings Day
6) Cornel Ann Scheiber

Business Collocations

Let's see how good you are with Business Idioms and collocations: take the following Online Business Idioms Quiz and check your score. Then, write down all the new idioms you found in the quiz and discuss them in class. Good luck! 1) Collocations with the word "Money" 2) Dictionary of collocations: Search the words: "earn", "profit" and "target" 3) Business English collocations 4) Useful Business Vocabulary 5) Business Idioms 6) American English Business Idioms 7) Fun Business Idioms Hometask: take the following Idiom QUIZ: Business and post on the blog the new idioms you lerned - no less than 8. Enjoy!