Wednesday, May 23, 2012

Final E-Portfolio

It's time to wrap up the academic year. Your task is to create a digital portfolio reflecting your work this semester. Feel free to be as creative as you want!

a) Read about what a student digital portfolio is: 

c) Go to wordpress, create a free account and start working on your eportfolio!
To help you out, please check the video tutorials below:

d) Your portfolio should have the following pages or posts:

1. About me ( your CV, hobbies, skills, extra curricular activities, why you study at ASEM, why you chose Banking and Finances, etc)

2. My favourite blog post (go to our blog and choose one video you liked the most, post it on your e-portfolio and explain in 200 words why you liked it, what you learned from it and why other business students should watch it too)

3. My newspaper (place your newspaper about the 5 most important business news of 2011 )

4. Business Correspondence (Create a short summary using the textbook - Business Correspondence - which will include the following:

- This semester I studied .... types of business letters (create a list)
- Give a short definition for each type of letter (For example letter of inquiry, also known as a prospecting letter or letter of interest, is sent to companies that may be hiring, but, haven't listed specific job openings.)
- 5 important expressions for each type (We would like to thank you for your letter of ... inquiring (asking for information) about ..., Enclosed you will find ..., In answer to your question (inquiry) about ..., We look forward to ... hearing from you / receiving your order / welcoming you as our client (customer)

5. My favorite articles (Choose two articles we read in class (from xerox copies) and write a 150 word summary for each one - why the article was interesting, what you, as a business student, learned from it, why other business students should read it)

Other important rules!

- use pictures to make your portfolio more eye catchy
- check your spelling before you place it on the portfolio
- be organised - use bullet points, charts, graphs when necessary
Now let's have a look at your work:
- Cornelius Portfolio - a very creative and artistic portfolio, great graphics and very good organisation of information.
Olga A's Blog - very clear, step by step portfolio; easy to navigate and find the right information. Good analysis of the favourite blog post.
- Olga O's Blog - Wonderful analysis of a favourite article (AVON) with additional materials and a very good bullet point presentation of the articles from her newspaper.
- Corina E-Portfolio - Corina created a business student portfilio with "a special touch". Great job in the "business correspondence" section.

Monday, April 9, 2012

WebQuest Project

Dear FB 10 F students,

This week we will discuss and evaluate your Top Moldova 2011 Business News projects.
These are the assessment criteria:

1. Originality in Title elaboration (Is the title original and creative?)
2. Text organisation (Are the news well organised? Is the newspaper easy on the eye?)
3. News relevance (Do the news in the article reflect the most important Moldovan business aspects of 2011?)
4. News summarizing (Have the news been summarized appropriately? Was the most important content specified? Were all relevant details included?)
5. Linguistic accuracy (Are there any major grammatical errors in English?)

Now it is time to have a closer look at your work:

c) Olga O. MoldEconomic News

We wish you the best of luck and are looking forward to your newspapers!

1) How many countries does Air Moldova have direct flights to?
2) What is the ratio of the unemployed people in Moldova in 2010 as compared to 2009?
3) What are Gebauer & Geiller investment plans for Moldova?
4) How many Moldovan citizens left the country in 2010 to work abroad?
5) How much will governmental healthcare allocations increase ( expressed in GDP %)?
6) How much money was sent home by Moldovan citizens working abroad in January 2012 as compared to January 2011?
7) What is Valeriu Lazar’s prediction for 2012-2015?
8) How much money did the Moldovans working abroad send home in 2011?
9) What is Moldova's wages rate as compared to Belgium, Netherlands and Luxembourg?
10)What is the minimum wage in Moldova?
11)What is Moldova's rank in the top of the countries with the most favorable business environment as compared to 2011?
12)What did the Government of the Republic of Moldova and the United Nations sign for the period covering 2013-2017?
13) How much did the World Bank give Moldova in the past 20 years?
14) What do Moldova, Nepal and Cambodia have in common?
15)How much did prices increase in Moldova in February in 2011 as compared to 2010?
16)How much wine has Republic of Moldova exported to Russia since January 2012?
17)How many Moldovagaz’s stocks belong to Russia’s Gazprom?

Monday, March 5, 2012

Watch the video and answer the questions below:

a) What are the 4 methods for firms to increase the market for their current products?
b) What did Coca Cola find out about Diet Cola and male consumers?
c) Explain the first step in the segmentation process.
d) How many segments are mentioned in Step 2, exhibit 8.3?
e) What happened when Dunking Doughnuts introduced soups in its menu and what is the conclusion of this example?
f) What is geodemographic segmentation?
g) How do airlines profit from loyalty segmentation?
h) Watch the video about McDonald's Strategy and explain how they use geographical segmentation to promote their products in no less than 200 words.

Friday, March 2, 2012


1. Watch Scene 1:

- write 3 things you learned about Widgets.
- what do the following refer to?
1960, daughter, Tokyo, 400, Felix, Rebecca

2. Watch Scene 2:

- What is Victoria's educational background?
- What is doesn't Victoria like?
- How does Victoria explain "Think outside the box"?
- what do the following refer to?
10 years, teamwork

- What are Felix and Rebecca talking about?
- Did Titus have a good weekend? Explain.

4. Watch Scene 4 and Scene 5 and write a short summary of Felex's presentation (departments, HR Department duties, RD Department duties).

Wednesday, February 22, 2012

Best Moldovan Brands in 2011 - "Trademark of the Year" Competition

1) Visit the competition webpage 2011 Winners section and name the category the following brands won:
- ”FLORIS” sunflower oil
- ”Niagara” fitness club
- ”GreenHills Market”
- ”MoldTelecom”
- ”Banca de Economii”
- ”Grand Hall”
- ”Tricon”

2) Read the article on ALLMOLOVA and answer the questions below:
a) Who is Marian Petrova?
b)How many files have been analysed in the period from 19 till 25 of January?
c)How many nominations does the compatition include?
d) When did the formal awarding ceremony of the competition take place?
e) Whose initiative was it to establish the “Trademark of 2011”?
f) What does the competition promote?
g) What does the participation in the competition allow?
h) What does AGEPI tell us about the international trade marks in Moldova?

3) Moldcell won the award "Gold Mercury" at the national contest "Trade mark of the year". Read the article about and write what the information below is about:
- world class service company
- safe, innovative, accessible, dynamic and client oriented
- 34.2%
- first 4G network in Moldova
- Ericsson and Jurnal TV
- 370

Tuesday, February 14, 2012


1. Read the article HARD SKILLS VS. SOFT SKILLS – DIFFERENCE AND IMPORTANCE and answer the questions below:
- What are the three key differences between hard skills vs. soft skills?
- What are the 3 categories careers can be put into?
2. Take the test and write about the skills you need to improve.
Soft Skills Test
3. Watch the second video Job Skills and answer the questions below:
- What is a skill?
- What are soft skills influenced by?
- What are three other names for soft skills?
- Why does an IT person need soft skills?
- What are hard skills?
4. Watch the Career Gate - Soft Skills and write 5 ones that, in your opinion, are the most important of all.

Tuesday, February 7, 2012

Emotional Branding

1. What is the definition of emotional branding?
2. How does emotional branding work in this ad Cadillac CTS Ad?
3. Watch the video and answer the questions below:

a) Finish Mr Robert's quote: ”You feel the world through ... ”
b) Finish Mr Robert's quote: ”That's what's next, the brands that ... ”
c) What is a "love mark" in Mr Robert's definition?
d) A brand that has an iconic place in your heart. Explain.
e) How is the brand Cheerios related to emotional branding?
f) Finish Mr Robert's quote: ”You can built mystery... ”
g) What did Mr Roberts say about Tide as a brand?
h) How did Song Airlines use the concept of emotional branding?
i) Was the advertising campaign successful? Why?
j) How does the video end? What is the conclusion of the video?

4) Independent task: Watch the video below and write a 350-500 word essay with the title:
"How companies use emotional marketing to turn customers into passionate brand advocates".

Friday, December 9, 2011

BBC World Challenge Competition

1) Read about BBCWorld Down to Business Competition and answer the questions below:
- What kind of businesses does World Challenge competition target?
- What is a sustainable business?
- What is the mission of the competition?
2) Read about the competition rules - what are the 4 criteria used by Judges to select the Shortlist, based on the information provided in the nomination?
3) Read and watch about three winning projects. Which one do you like best? Write a short 200 word summary about the project and explain why you chose it. 
The Only Way is Up
- Tech Crunch
Mongolia's Snow Leopard Enterprise

Wednesday, November 30, 2011

Identifying important features of a BAR graph

Watch the video and answer the questions below:

1. What does the tutorial focus on? What will it show you?
2. What does the graph look at?
3. How long should be the essay describing the graph?
4. There are too many graphs in this chart. What could be done to solve this problem?
5. How many courses had the highest percentage?
6. What information in the graph is significant?
7. What can you say about the % of students who were dissatisfied with the course?

Thursday, November 24, 2011

How to write an executive summary

Watch the video and answer the questions below:

1. Where is the executive summary placed?
2. Finish the sentence: "The executive summary is the highly condensed ..."
3. When should it be written - first, while drafting the business plan or last?
4. What should you include in the brief if the business is new?
5. What should be the length of the summary?
6. Finish the sentence: "The brief should compel the reader to ..."
7. Now watch the "How to write an Executive Summary in 5 steps".
8. What are the 5 questions a summary has to answer?