Pepsi - Cola Wars

One of the most interesting battle between a market leader and a market challenger is represented by the Pepsi - Cola wars. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.

First, let's watch the following ads. Please rank them from the most to the least convincing one:

1) Coke Vs Pepsi

2) Pepsi versus Cola Ad

3) Joy of Pepsi

4) Coke / Pepsi Italian

5) Vannila drink

Second, read the article Cola Wars and answer the following questions:

• What did Coca-Cola and Pepsi particularly focused on? Give examples.
• What was Pepsi's positioning motto?
• How did the Pepsi Challenge blind taste tests work?
• What was Pepsi Stuff all about?
• Who won in the Atlanta Olympics Pepsi – Cola war? How?
• What did Pepsi Stuff in 2005 & Coca-Cola retaliated with Coke Rewards have in common?

Now, let's watch the Cold War Pepsi - Cola. Watch each part twice and create a short summary whichy would include its main points. Get ready to talk about each section for over 3-4 minutes.

Part 1 Part 2 Part 3 Part 4 Part 5