Read the "Corporate Social Responsibility"article by Mallen Baker and answer the following questions:
a) How does the author of the article define CSR?
b) How does The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts define CSR?
c) How is the concept traditionally understood in United States?
d) What are the two aspects of their operations companies need to answer?
e) What is the “outer circle” stakeholders are taking an increasing interest in?
f) What is the European model more focused on?
g) Why does the author of the article believe this model is more sustainable?
3) Now read the CR facts published by BNET and answer the following questions:
a) What do 94% of company executives believe regarding Corporate Responsibility strategy?
b) How are companies in Europe and Japan different from those in Australia, New Zealand/Aotearoa and Asia?
c) Arrange the following companies according to the rate of corporate Responsibility reports they publish: US, Australian, British, Japanese,South African companies.
d) How does the author of the article prove that the financial contribution to society in the form of taxes has plummeted?
e) What is being reported about corporate profits in 2006 and 2007?
f) What about pay for top executives?
g) What do the following refer to: a day / in a year, 37% / 3.3%. ?
4) Study Cases:
3. Vodaphone (Video Report)
5. Western Union