Best Moldovan Brands in 2011 - "Trademark of the Year" Competition

1) Visit the competition webpage 2011 Winners section and name the category the following brands won:
- ”FLORIS” sunflower oil
- ”Niagara” fitness club
- ”GreenHills Market”
- ”MoldTelecom”
- ”Banca de Economii”
- ”Grand Hall”
- ”Tricon”
- ”FRIGO”

2) Read the article on ALLMOLOVA and answer the questions below:
a) Who is Marian Petrova?
b)How many files have been analysed in the period from 19 till 25 of January?
c)How many nominations does the compatition include?
d) When did the formal awarding ceremony of the competition take place?

e) Whose initiative was it to establish the “Trademark of 2011”?

f) What does the competition promote?

g) What does the participation in the competition allow?

h) What does AGEPI tell us about the international trade marks in Moldova?

3) Moldcell won the award "Gold Mercury" at the national contest "Trade mark of the year". Read the article about and write what the information below is about:
- world class service company
- safe, innovative, accessible, dynamic and client oriented
- 34.2%
- first 4G network in Moldova
- Ericsson and Jurnal TV
- 370

HARD SKILLS VS. SOFT SKILLS – DIFFERENCE AND IMPORTANCE

1. Read the article HARD SKILLS VS. SOFT SKILLS – DIFFERENCE AND IMPORTANCE and answer the questions below:
- What are the three key differences between hard skills vs. soft skills?
- What are the 3 categories careers can be put into?
2. Take the test and write about the skills you need to improve.
Soft Skills Test
3. Watch the second video Job Skills and answer the questions below:
- What is a skill?
- What are soft skills influenced by?
- What are three other names for soft skills?
- Why does an IT person need soft skills?
- What are hard skills?
4. Watch the Career Gate - Soft Skills and write 5 ones that, in your opinion, are the most important of all.

Emotional Branding

1. What is the definition of emotional branding?
2. How does emotional branding work in this ad Cadillac CTS Ad?
3. Watch the video and answer the questions below:


a) Finish Mr Robert's quote: ”You feel the world through ... ”
b) Finish Mr Robert's quote: ”That's what's next, the brands that ... ”
c) What is a "love mark" in Mr Robert's definition?
d) A brand that has an iconic place in your heart. Explain.
e) How is the brand Cheerios related to emotional branding?
f) Finish Mr Robert's quote: ”You can built mystery... ”
g) What did Mr Roberts say about Tide as a brand?
h) How did Song Airlines use the concept of emotional branding?
i) Was the advertising campaign successful? Why?
j) How does the video end? What is the conclusion of the video?

4) Independent task: Watch the video below and write a 350-500 word essay with the title:
"How companies use emotional marketing to turn customers into passionate brand advocates".