Watch the video and answer the questions below:

a) What are the 4 methods for firms to increase the market for their current products?

b) What did Coca Cola find out about Diet Cola and male consumers?

c) Explain the first step in the segmentation process.

d) How many segments are mentioned in Step 2, exhibit 8.3?

e) What happened when Dunking Doughnuts introduced soups in its menu and what is the conclusion of this example?

f) What is geodemographic segmentation?

g) How do airlines profit from loyalty segmentation?

h) Watch the video about McDonald's Strategy and explain how they use geographical segmentation to promote their products in no less than 200 words.

Widgets

1. Watch Scene 1:

- write 3 things you learned about Widgets.

- what do the following refer to?

1960, daughter, Tokyo, 400, Felix, Rebecca

2. Watch Scene 2:

- What is Victoria's educational background?

- What is doesn't Victoria like?

- How does Victoria explain "Think outside the box"?

- what do the following refer to?

10 years, teamwork

3. Watch Scene 3:

- What are Felix and Rebecca talking about?

- Did Titus have a good weekend? Explain.

4. Watch Scene 4 and Scene 5 and write a short summary of Felex's presentation (departments, HR Department duties, RD Department duties).