Tuesday, February 22, 2011

Pepsi - Cola Wars

One of the most interesting battle between a market leader and a market challenger is represented by the Pepsi - Cola wars. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.

First, let's watch the following ads. Please rank them from the most to the least convincing one:

Second, read the article Cola Wars and answer the following questions:

  • What did Coca-Cola and Pepsi particularly focused on? Give examples.
  • What was Pepsi's positioning motto?
  • How did the Pepsi Challenge blind taste tests work?
  • What was Pepsi Stuff all about?
  • Who won in the Atlanta Olympics Pepsi – Cola war? How?
  • What did Pepsi Stuff in 2005 & Coca-Cola retaliated with Coke Rewards have in common?

Now, let's watch the Cold War Pepsi - Cola. Watch each part twice and create a short summary whichy would include its main points. Get ready to talk about each section for over 3-4 minutes.

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