Tuesday, February 22, 2011
Pepsi - Cola Wars
One of the most interesting battle between a market leader and a market challenger is represented by the Pepsi - Cola wars. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
First, let's watch the following ads. Please rank them from the most to the least convincing one:
3) Joy of Pepsi
Second, read the article Cola Wars and answer the following questions:
Now, let's watch the Cold War Pepsi - Cola. Watch each part twice and create a short summary whichy would include its main points. Get ready to talk about each section for over 3-4 minutes.
Posted by Dr Daniela Munca-Aftenev