Thursday, November 24, 2011

How to write an executive summary

Watch the video and answer the questions below:


1. Where is the executive summary placed?
2. Finish the sentence: "The executive summary is the highly condensed ..."
3. When should it be written - first, while drafting the business plan or last?
4. What should you include in the brief if the business is new?
5. What should be the length of the summary?
6. Finish the sentence: "The brief should compel the reader to ..."
7. Now watch the "How to write an Executive Summary in 5 steps".
8. What are the 5 questions a summary has to answer?

4 comments:

  1. 1. Where is the executive summary placed?
    The executive summary is placed at the beginning of business plan.

    2. Finish the sentence: "The executive summary is the highly condensed version of the entire business plan."

    3. When should it be written - first, while drafting the business plan or last?
    The executive summary should be written last.

    4. What should you include in the brief if the business is new?
    If the business is new write about the experience and background of the key personnel.

    5. What should be the length of the summary?
    You have to limit the executive summary to 3 or 4 pages.

    6. Finish the sentence: "The brief should compel the reader to want to hear more about the business."

    7. Now watch the "How to write an Executive Summary in 5 steps".

    8. What are the 5 questions a summary has to answer?
    The main 5 questions a summary has to answer are:
    1. What is the problem?
    2. What is your solution?
    3. How will you make money?
    4. How big is the market?
    5. How much money do you need?

    ReplyDelete
  2. 1. Where is the executive summary placed?
    The executive summary is paced at the beginning of a business plan
    2.Finish the sentence: "The executive summary is the highly condensed ..."
    “ The executive summary is the highly condensed version of the entire business plan and should be written last “
    3.When should it be written - first, while drafting the business plan or last?
    It should be written last.
    4.What should you include in the brief if the business is new?
    If the business is new, you should write about the experience and background of the key personnel of the business.
    5. What should be the length of the summary?
    The length of the summary should be limited to 3 or 4 pages

    ReplyDelete
  3. 6. Finish the sentence: "The brief should compel the reader to ..."
    "The brief should compel the reader to want to hear more about the business.""
    7. Now watch the "How to write an Executive Summary in 5 steps".
    8. What are the 5 questions a summary has to answer?
    The 5 question a summary has to answer are?
    • 1. What is the problem?
    • 2. What is your solution?
    • 3. How will you make money?
    • 4. How big is the market?
    • 5. How much money do you need?

    ReplyDelete
  4. 1.Where is the executive summary placed?
    The executive summary is placed at the beginning of the business plan.

    2. Finish the sentence:
    The executive summary is the highly condensed version of the entire business plan.

    3. When should it be written - first, while drafting the business plan or last?
    The executive summary should be written last.

    4. What should you include in the brief if the business is new?
    If the business is new you should write about the experience and background of the founders and key personnel of the business.

    5. What should be the length of the summary?
    The executive summary should be no longer than 3 or 4 pages.

    6. Finish the sentence:
    The brief should compel the reader to want to hear more about the business.

    7. Now watch the "How to write an Executive Summary in 5 steps".
    I watched.

    8. What are the 5 questions a summary has to answer?
    a)What is the problem?
    b)What is your solution?
    c)How will you make money?
    d)How big is the market?
    e)How much money do you need?

    ReplyDelete