Tuesday, February 2, 2010
The 4 Ps of the Marketing Mix
Dear FB students,
TIMES 100 presents a series of case studies which show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker. Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.
Now watch the video and answer the following questions:
a) When was the term "marketing mix" made popular? b) Which three examples of products did the presenter mention? c) Why did the presenter claim that "place" is everywhere? d) How is the consumer empowered in the 21st century? e) How are the four Ps transformed arrording to the Consumer-Side Marketing (list all 4 of them)? f) How does the presenter define "position"? g) What is targeting? g) How did Colgate and Crest fight against each other? h) Give 4 examples of the most important demographic segments in Moldova. i) What did Coca Cola do in the 1990s as part of their "Always Coca Cola" campaign (give examples)? j) What was their increase in sales in just 5 years?